Tuesday, July 19, 2011

Latest News from the Audra Jean Etsy Shop

A number of people have asked me recently if I'm still making hats for the Etsy shop. The answer is more complicated than a simple yes or no, so I figured now would be a good time to give an update on the shop and highlight a few of the things that we've been working on.

Photos: Blioux photography, www.blioux.com

Mark and I have felt for awhile now that my hats and his leather accessories didn't mesh very well in the shop. The problem however, is that once you have an Etsy shop you cannot simply change the shop's name (one of the many idiotic things about Etsy that drives me nuts). As Mark's leather wares have grown in popularity, we were hesitant to move his stuff to a new shop and potentially lose our established customer base. And since the vast majority of the shop customers are there for the leather goods, we decided to make the existing shop exclusively his, even though it's still called Audra Jean. I do generate designs from time to time, but my biggest contributions to the shop these days are the photographs of the pieces on the dress form, and ones where I'm modeling the stuff (although I'd like to think I'm also Mark's muse). As my hat listings have expired, I simply haven't renewed them as we continue to think about the best option for migrating them somewhere else.


 Modeled by Nikki Dubose, Stylist: Francy Freixas


For the time being I do still take hat orders via the Audra Jean Etsy shop when they crop up. Sometimes people will dig up a past hat I've made via an expired or sold listing, and sometimes I get requests for custom work. Lately I've been doing lots of custom work for friends, neighbors, etc. which is always fun. Hats are a tough item to sell online; many people these days are not used to wearing hats and are uncomfortable buying one without seeing how it looks on them. It is likely that if/when I launch a new online shop it will focus mainly on fascinators and mini hats, which are one size fits all. In the meantime I'll be looking for brick and mortar shops in San Francisco (I do still sell a few things at Dark Garden) where I can sell my other designs.


Photography by Nick Mitchell
Hair by Angela Mitchell at Alter Ego Hair Design
Model Morgana www.threnodyinvelvet.com


In the meantime, Mark has steadily been building his portion of the shop into quite a business. He's worked with a number of professional stylists and photographers, from which we've gotten some beautiful images of his work modeled by the gorgeous ladies you see here. His work has appeared in Auxiliary Magazine, on Stylecaster, and most recently in Factice Magazine. Several of his pieces were also used in a theatrical performance called Secret Show, featuring Cirque du Soleil dancers. Click here to watch the amazing trailer for this performance; a couple of promo photos are below.


Photos: Anna Sweet


Mark has also caught the eye of a number of bloggers with vastly different personal styles. If you read Megan Mae you'll have seen her recently sporting a fabulous military + feminine look incorporating Mark's Genevieve bronze underbust harness. Darling MJ over at Dreaming Spires and Old Car Tyres has both the Jane Doe and Zoe harnesses, which she incorporates into her daily wear. Joy at Just Like Sushi sports the pretty Jane Light caramel-colored harness, our own beloved Sal wears the black Selena harness, and the lovely ladies at Singapore-based Monoxious have impeccably styled the Raven cross-strap harness, the Jane Doe, and the Annabelle double belt harness. The image below, featuring a custom piece Mark made, appeared in the street style section of the Dutch newspaper het Parool. This is just to name a few. It's amazing to see how many ways people style these pieces.


photography: marc van der zouw (Thanks, Suz!)


Finally, Mark has created a Facebook page, where you can stay up to date on what's happening at the shop, see customer appreciation photos, and so on. We actually need to migrate it to a different account so that the page has more functionality, but for now you can find us here. Don't ask me about Twitter; as talented as Mark is at working with leather, he's terrible at self-promotion, so it's taken us until now just to get the Facebook page going. I'm certainly not holding my breath for any tweets.

Stop by the shop and check out Mark's latest items, and be sure to "Like" us on Facebook. Stay tuned for further shop developments!

10 comments:

Marie @ Lemondrop Vintage said...

Ahh! Now we know. The photography is lovely and I am excited about your hats and fascinators of the futre..

Suz said...

I did a reverse image lookup and found that your mystery photo is from this blog post: http://drkmttr.blogspot.com/2011/03/my-look-today.html

I'm saving up for a harness and for a hat from you and Mark! You guys are great.

Megan Mae said...

So happy to hear the update about the shop. I'm always recommending people to your shop, and get stopped all the time for compliments when I wear my harness. I can't wait to get another one (Christmas, fingers crossed). I think it's smart to market your hats more locally, because I know it's easier to buy something for the body than the head like glasses and hats.

Thanks so much for the shoutout both here and on Facebook! I've 'liked' your page.

Ravina Sniper said...

Thank you for the update! Something sparked in me when I first saw Mark's harnesses and leather pieces and I thought "that's it, that's where I want to go with my style!" I'd love to see photos of your hats, too - I bet they are amazingly gorgeous! =)

lsaspacey said...

Suz, wow. So, how do you do a reverse image lookup? That would help me so much in sourcing pictures I find on other blogs that aren't sourced.

Suz said...

For anyone who's interested, to do a reverse photo lookup, just go to the Google image search tab and paste in a photo URL. Once you search it should suggest that you do a reverse lookup, so just click on the link it gives you. :)

Audi said...

Suz: That is so cool! Thanks for the info; I had no idea such a thing was even possible!

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Amanda said...

Love those harnesses. Has he ever thought about making a few in non-leather materials? I bet I'm not the only vegan out there drooling over his work...

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