- I expect people to be knowledgeable about the things they sell or the services they offer. If I hop into a cab, I expect the driver to know how to get to my destination without me having to explain it in detail, or they're not getting a tip. If I'm shopping for wine, I expect the merchant to be able to give me some recommendations based on my tastes, or else I'll shop somewhere else.
- If I feel I've been treated unfairly I resolve to write to the company or contact a manager and at the very least communicate my dissatisfaction. I have let far too many things slide in the past and have not taken companies to task when I really should have. Hardly anyone ever takes the time to really follow up on a complaint, but it can make a huge difference if the right person hears your message. Someday I should tell you the story of the shameful way my financial institution treated me when I had my wallet stolen in Rome; I still kick myself for not writing that letter as soon as I got back. The bitch blamed ME for getting pickpocketed, if you can believe it.
- Wherever possible I want to try to deal with smaller, independent businesses where the customer still has influence. With our Etsy shop, Mark and I work really hard to make sure each and every person is taken care of, and I want to do business with other like-minded people. And sure, just because a business is large doesn't mean they don't care about the customer, but I think among smaller businesses you're more likely to find a level of commitment to customer satisfaction that can be difficult to maintain as a business grows. From here on out the smaller boutiques, the sellers on Etsy, and of course the businesses that have treated me well in the past will be my first stop when I'm shopping for something.
Belt: Urban Outfitters